The Beauty


Published: April 2, 2023

(the two beautiful and talented bloggers above are wearing The Highlight of the Day – Britanie of BeautybyBritanie (on Golden Hour and Happy Hour) and Suzi of GurlGoneGreen (on Happy Hour)

The goal of this project is to develop natural “no-make-up” makeup that will not only be good for your skin, but also incredible for it. Because we didn’t want to hide anything, we deliberately chose to leave your skin exposed. We like to think of it as “no makeup” makeup; it’s just you, but with a more natural glow. It’s also for people who don’t like to mess around with their makeup too much, but it’s also suitable for people who like to experiment with different looks. It took 76 different iterations to develop the perfect formula for this long-lasting product.

In the beginning, when I was developing and promoting the product, I believed that The Highlight of the Day would be most effective when applied over foundation to give a healthy and radiant complexion to the wearer’s face. But since we first introduced the product, we’ve been getting fantastic feedback on innovative ways to use it. It can be applied over foundation, under foundation, on high points of the face, or all over the face; the applications are almost limitless.

Now that we’ve got that out of the way, let’s talk about components. The serum is extraordinarily non-greasy and brimming with some of the world’s most nourishing botanicals. In addition, it has a complex mixture of micas. We put a lot of effort and attention into finding that perfect shade. We needed to come up with a formula that allowed the oils to absorb quickly, leave a dewy (but not greasy) finish, and most importantly, leave a shiny and long-lasting mineral sheen.

The stellar combination of Highlight of the Day ingredients includes, among others:

* Super Critical Chia Seed Oil, which is by far the most nutrient-rich plant source. This oil is a true superfood because it contains more omega fatty acids, antioxidants and minerals than any other plant source. How could we forget to turn it on?

*Brassica Oleracea seed oil, also known as “broccoli seed oil”, has excellent absorption properties due to its high content of vitamin A and polyunsaturated fatty acids. Your skin will greatly benefit from the extra hydration that these fatty acids provide. Also, we adore the fact that despite not being made of silicone, it acts and functions just like silicone in cosmetics.

* Calendula flower extract is a skin conditioning agent that has anti-inflammatory and soothing effects. It also has antimicrobial properties. Because of this, it is soft enough to be used on even the most delicate skin.

* Helianthus Annuus, also known as “sunflower seed oil”, is an extremely effective treatment for a variety of skin conditions, including acne, eczema, inflammation, redness, and irritation. It is an excellent source of vitamins A, C, D and E.

Two colors to wear.

The highlighters are available in two shades that are extremely versatile and comfortable to wear, allowing them to complement any skin tone.

*The Happy Hour is a pink glow with a bluish tint. It works great for light skinned women, but also looks great on olive skinned ones. Plus, it can be used as a blush, which is one of the many reasons why we love having it in our makeup bag.

*Golden hour is characterized by a champagne glow, warm and golden. Imagine that you are bathed in the warm light of a candle. To keep the whole face looking radiant, many people like to mix it with foundation or tinted moisturizer. Stunning beyond measure!

Name. When we developed The Highlight of the Day Illuminating Serum, one of my main goals was to make sure that you enjoy using it to the point where it becomes the highlight of not only your day, but also your makeup, skincare, and skincare routine.